About an year ago, I was toying around with taking my land surveying services to the retail market ($100~$2,000). As part of the exercise, we had created a new brand and identity, carried out a pilot marketing program and then aborted it as unviable (at least in the present context).
As part of the process, I had generated a couple of mind maps. One is for lead generation and another is for lead conversion. They are both based on Barry Sugar’s Instant Business series. The maps are general in nature and are not specific to my business. I value them very high. Anytime in the future if I decide to try any retail exercise, I’ll refer back to these maps.
I’ve uploaded both the maps at There’s a map for that: Map for Lead Generation & Map for Lead Conversion